MindTime Digital is a cognitive insights and neurographical segmentation technology provider. We utilise the MindTime theory and framework of human thinking and create pratical applications that realise commercial value.

Our products can be applied anywhere there is a need to have a better understanding of people.

One of the leading media businesses in the UK and Ireland, our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local radio stations across Ireland. In April 2022 we launched TalkTV, a major TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. 

Our world-famous brands provide news, analysis, opinion and entertainment to almost 50 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve.  

Instapanel is people-powered, tech-empowered market research. We run video and quant studies with impossibly quick turnaround times. With videos, transcripts, translations, and sociological codes, we help you grab that perfect quote to inspire your creative breakthrough and prove your work elicits the right emotion and behavior from the right audience. 

Instapanel collects remote, unmoderated, asynchronous video - this removes social desirability bias and groupthink so panelists feel comfortable recording authentic & vulnerable responses, allows geographically-diverse panelists to record videos immediately in a comfortable & natural environment, and lets us quantify what’s happening in the videos since there’s no crosstalk or biasing from other participants or a moderator. 

We strive to deliver research that promotes empathy and human understanding - both of which we believe are necessary components of successful and relevant brands. 

Herdify is a software platform used by media planners and strategists that uses behavioural science to aid media targeting.  We work with brands such as MusicMagpie, Abel and Cole and Snow and Rock.  

We combine behavioural science, design and data science to test and develop ideas that work.

Relative Insight is an AI-powered text analysis software that helps brands and agencies analyse, quantify and visualize their text data - at scale. With a powerful suite of text analytics, Relative Insight enables businesses to quickly gain enhanced contextual understandings of target audiences, competitors and trends, so they can make informed metric-based decisions. 

By analysing any amount of unstructured text data, Relative Insight reveals differences and similarities in how people and brands speak, and this incredible methodology enables users to glean unique insights in a fast, and scalable way. 

Working with retail and hospitality brands that understand the importance of a great customer experience, Startle use music, data and behavioural science to create atmospheres uniquely designed around their business and brand objectives. With our specialist expertise, technical know-how, and best-in-class support, our customers are able to scale their perfected atmospheres to achieve consistency across all of their locations. In doing so, they are optimising their customer experience for immediate commercial gain and valuable long-term impact.