About Ogilvy Consulting

Whether your target audience are customers, employees or citizens, human behaviour is shaped by many irrational but predictable influences. Whether it’s driving a new behaviour, stopping an old one or creating a habit of existing ones, tapping into our understanding of cognitive biases and heuristics, we develop and test new impactful solutions that help you reach your objectives.  

Sometimes it’s not about a behaviour but about attitude and perception. Whether it’s getting citizens to care about an issue, overcoming social stigma or changing consumers perceptions of a product / brand, we surface the real why underpinning human decision making. We craft psychologically informed communications, campaigns and experiences to shift attitudes and shape perceptions.

Often, we think we know our audience, but do we really know them? Using a powerful combination of behavioural, psychological and data science we access a deeper level of accurate and actionable audience insight - from personality traits to cognitive thinking styles to world views, we surface the subconscious motivators that you can leverage to drive engagement and action.

If your problem could be solved rationally, you probably would have solved it by now! Bringing together Behavioural Science and Creativity, we provide a new perspective on tricky challenges . With novel techniques, we open up the solution space. Sometimes the most powerful ideas are the simple ones that were in front of us all along and sometimes they are the counter-intuitive ones that we least expect!

Our behavioural workshops and creative sprints unlock fresh thinking and innovative ideas.