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NUDGESTOCK 2025 TALKS
Power is key to be influential in any organisation. We'll explore power in all its forms so you, your team and your organisation can unlock your power in the world.
Check out the agenda below. Agenda subject to change.
Registration opens
Enjoy music from a live band with a morning coffee to welcome to you to Nudgestock 2025
Powering up
The world's biggest festival of Behavioural Science and creativity begins!
Rory Sutherland
Soft Power in a Hard World
The world is becoming at best a much bossier place, and at worst the site of major oppression and coercion. Rory's opening talk will explore how in such a world, the understanding and intelligent exercise of 'soft power' and influence are becoming more important than ever before.
Professor Katie Slocombe
From Primates to Presidents: We're all just power-seeking monkeys, and what that means for business today
Professor Katie Slocombe, leading expert in primate communication, will reveal how chimpanzees use vocalizations and social cues to navigate complex power dynamics, form alliances, and compete for status within their troop. Prepare to gain a fascinating glimpse into the primate roots of leadership, influence, and social manipulation, offering valuable insights into human behavior in organizations and beyond.
Coming soon
To be announced very soon...
Dr Martha Newson
The Power of "Us"
Join Dr. Martha Newson, a cognitive anthropologist specialising in group cohesion, as she explores the fundamental mechanisms that forge strong social bonds. Discover how shared experiences, rituals, and a sense of collective identity shape our behaviour and just what it is that makes Glastonbury sell out (spoiler: it isn’t the music). This session will offer insights from an evolutionary perspective for building stronger communities and loyalties for anyone looking to create a sense of belonging.
Break
At the brewery: Enjoy the interactive picnic tables from Ogilvy Consulting and our Nudgestock 2025 partners, showcasing the best of Behavioural Science and creativity. On the livestream: Stay on to watch a short film from one of our partners.
Daniel Hulme
The Power of Consciousness: AI and the future of the knowledge worker
Is AI truly poised to replace knowledge workers, or are we missing a crucial piece of the puzzle? Join Daniel Hulme as he deconstructs the hype around AI, challenges our assumptions about its capabilities, and explores the very nature of consciousness, revealing how understanding the power of human intelligence is the key to harnessing AI's potential – and preventing it from controlling us.
Roger L Martin
Power and Paralysis: Why Hierarchies Hate Innovation
Roger L. Martin, renowned strategy thinker and former Dean of the Rotman School of Management, is coming to Nudgestock to dissect a critical paradox: why organisations, despite needing innovation to survive, often actively stifle it.
Lunch
At the brewery: Power up with food from London's hottest restaurants, while networking with professionals and practitioners alike. On the livestream: Stay on to see a short film from one of our partners.
Dan Davies
Power Plays: How organisations fall prey to unintended consequences
Management systems economist Dan Davies looks at how big organizations can develop independent goals and even personalities of their own, leading to outcomes which none of the people involved intended. Prepare to gain invaluable insights into how to identify and mitigate these pitfalls, empowering you to foster more rational, effective, and ultimately successful decision-making within your organization.
Break
At the brewery: Enjoy the interactive picnic tables from Ogilvy Consulting and our Nudgestock 2025 partners, showcasing the best of Behavioural Science and creativity. On the livestream: Stay on to watch a short film from one of our partners.
Maz Farelly
How to get people to do exactly what you want, and make them want to do it
On live telly, decisions need to be made on the spot. Learn from Maz' years of experience producing everything from Big Brother to the US Apprentice (yes, with... him) get ready to unlock the secrets of instant behaviour change. This interactive session will give you practical tools to influence behaviour in real-time, leaving you with a brain-bending understanding of how to not only get people to do exactly what you want, but enjoy doing it.
Takwa Khelifi & Benoit de Fleurian
Gain BeSci Secret Powers: Changing a Nation's Food Behaviour
Takwa and Benoit reveal the secrets of how they applied Behavioural Science to the United Nations World Food Programme, creating a behaviour change TV programme specifically designed to promote healthier habits and reduce food waste.
Professor Charles Spence
Sensehacking: Revealing the power of the senses
Professor Spence will demonstrate how subtly manipulating sensory cues – from sound and smell to touch and taste – can profoundly influence consumer behaviour and brand perception. Prepare to unlock a new dimension of marketing and design, learning how to ethically engineer multisensory experiences that captivate audiences and drive measurable results.
Coming soon
To be announced very soon...
Networking Drinks
The official post-Nudgestock drinks, for all those in person to chat and network with hundreds of fellow Nudgestockers and speakers.