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NUDGESTOCK 2025 TALKS
Power is key to be influential in any organisation. We'll explore power in all its forms so you, your team and your organisation can unlock your power in the world.
Check out the agenda below. Agenda subject to change.
Registration opens
Enjoy music from a live band with a morning coffee to welcome to you to Nudgestock 2025.
Powering up
The world's biggest festival of Behavioural Science and creativity begins!
Rory Sutherland
Soft Power in a Hard World
The world is becoming at best a much bossier place, and at worst the site of major oppression and coercion. Rory's opening talk will explore how in such a world, the understanding and intelligent exercise of 'soft power' and influence are becoming more important than ever before.
Professor Katie Slocombe
From Primates to Presidents: We're all just power-seeking monkeys, and what that means for business today
Professor Katie Slocombe will reveal how chimpanzees navigate complex power dynamics, form alliances, and compete for status within their troop. Prepare to gain a fascinating glimpse into the primate roots of leadership, influence, and social manipulation, offering valuable insights into human behaviour in organisations and beyond.
Dr Martha Newson
The Power of "Us"
Join Dr. Martha Newson, cognitive anthropologist and expert in why crowds go wild, as she explores how shared experiences, rituals, and a sense of collective identity shape our behaviour; and just what it is that makes Glastonbury sell out (spoiler: it isn’t the music). Packed full of evolutionary insights for building stronger communities and loyalties, for anyone looking to create a sense of belonging.
Break
At the brewery: Enjoy the stalls from Ogilvy Consulting and our Nudgestock 2025 partners, showcasing the best of Behavioural Science and creativity. On the livestream: Stay on to watch 'The Power to Predict: Decoding Human Behavior with AI' from Brainsuite, exploring how predictive AI is reshaping the way we create and evaluate advertising, for a powerful glimpse into the future of smarter, faster, and more impactful advertising.
Daniel Hulme
The Power of Consciousness: AI and the future of the knowledge worker
Is AI truly poised to replace knowledge workers, or are we missing a crucial piece of the puzzle? Join AI Consciousness expert Daniel Hulme as he deconstructs the hype around AI, challenges our assumptions about its capabilities, and explores the very nature of consciousness. Revealing how understanding the power of human intelligence is the key to harnessing AI's potential – and preventing it from controlling us.
Roger L Martin
Power and Paralysis: Why Hierarchies Hate Innovation
Roger L. Martin, the renowned CEO Whisperer, strategic thinker, and former Dean of the Rotman School of Management, is coming to Nudgestock to dissect a critical paradox: why organisations, despite needing innovation to survive, often actively stifle it.
Lunch
At the brewery: Power up with food from London's hottest restaurants, while networking with professionals and practitioners alike. On the livestream: Stay on to see 'The Power of Polymaths' by best-selling novelist and champion of lateral thinking Sarah Tucker, to explore why being brilliantly, uniquely, unapologetically many things might just be the most logical and powerful thing you ever do. Followed by 'The Power of Ignorance Or The Power of Uncertainty' by strategic heavyweight JP Castlin, to explore why true 'power' lies in the exploration of that which we are as of yet ignorant.
Dan Davies
Power Plays: How organisations fall prey to unintended consequences
Management systems economist Dan Davies, expert in bad business decision making, looks at how big organisations inadvertently create outcomes which no one involved intended. Prepare to gain invaluable insights into how to identify and mitigate these pitfalls, empowering you to foster more rational, effective, and ultimately successful decision-making within your organisation.
Maz Farrelly
How to get people to do exactly what you want, and make them want to do it
On live telly, decisions need to be made on the spot. Learn from Maz' years of experience producing everything from Big Brother to the US Apprentice (yes, with... him) and get ready to unlock the secrets of instant behaviour change. This interactive session will give you practical tools to influence behaviour in real-time, leaving you with a brain-bending understanding of how to not only get people to do exactly what you want, but enjoy doing it.
Takwa Khelifi & Benoit de Fleurian
Gain BeSci Secret Powers: Changing a Nation's Food Behaviour
Takwa and Benoit reveal the secrets of how they applied Behavioural Science to the United Nations World Food Programme, creating their first ever behaviour change TV programme, specifically designed to promote healthier habits and reduce food waste.
Break
At the brewery: Enjoy the stalls from Ogilvy Consulting and our Nudgestock 2025 partners, showcasing the best of Behavioural Science and creativity. On the livestream: Stay on to watch 'Betting on AI and winning: The power of the right partnership' from James Cuthbertson, CRO at Relative Insight, to understand how the right partnerships can transform AI innovation into a genuine driver of business value.
Professor Charles Spence
Sensehacking: Revealing the power of the senses
Professor Spence will demonstrate how subtly manipulating sensory cues – from sound and smell to touch and taste – can profoundly influence consumer behaviour and brand perception. Prepare to unlock a new dimension of marketing and design, learning how to ethically engineer multisensory experiences that captivate audiences and drive measurable results.
Ruth Maliwat, Steve Keller & David Fanner
Gain BeSci Secret Power: Sprite Spicy Sonic Seasoning
Warning: this talk may contain traces of sensory innovation. Discover how Sprite dethroned milk and outsmarted the senses to become the world’s best antidote to spiciness. You will hear from The Coca-Cola Company and the behavioural scientists behind the work, and you will feel an insatiable desire to drink Sprite.
Michael Gove
Inside the Corridors of Power: the psychology of influence from the newsroom to No.10
This Nudgestock fireside chat offers a rare glimpse inside the corridors of power with Lord Gove, a figure uniquely positioned to dissect the forces at play inside 10 Downing Street. As the current editor of The Spectator and a former UK Government cabinet minister who navigated some of the most challenging roles in government, Lord Gove brings unparalleled insight into how persuasion, bias, and strategic communication shape decisions at every level. Expect a masterclass in how to nudge real-world power from a master influencer.
Networking Drinks
The official post-Nudgestock drinks, for all those in person to chat and network with hundreds of fellow Nudgestockers and speakers.