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Speakers
Rory Sutherland
World-leading proponent of applied behavioural science.
Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of three books: the best-selling Alchemy - The Surprising Power of Ideas Which Don't Make Sense; The Wiki Man; and Transport For Humans.
Matt Hancock
The nation's trust in your hands.
What happens when public trust is in your hands? Matt Hancock, former Secretary of State for Health, will explore the complex relationship between trust, power, and data: what it means to hold the driving seat at a defining moment, and why learning to trust data is the foundation of how we will manage our own health over the coming decade.
Katherine Templar-Lewis
When to trust your gut.
When does your instinct trump the data? Influential human scientist, Katherine Templar Lewis, studies when you should trust your learned experience and when your instincts are lying to you. She will explore how this affects trust, and how we can manage our fear response and make good decisions with our gut.
Leah Brown
Trust doesn’t dissolve. It breaks.
Trust doesn't dissolve. It breaks at the exact moment someone stops doing what they said they would do. Leah Brown, an experienced corporate lawyer, accredited mediator and TEDx speaker, knows this more than most. She works with boards and senior leaders when trust has broken; not to manage the fallout, but to repair what caused it. Her interactive session will be a fascinating opportunity to see just how broken trust can be repaired - once someone is brave enough to go first.
Louis Theroux
When Louis meets Rory.
How do you gain trust from the world’s least trusting people? Louis Theroux is one of the most daring documentary-maker of our time and has spent a career getting the world's most controversial people to open up. At Nudgestock, he’ll share the stage with Rory Sutherland to discuss the tricky art of building trust to earn candour.
Dr. Eliza Filby
Gen Z's retreat from insitutional trust.
Why has the trust landscape changed for Gen-Z? Historian and bestselling author Dr Eliza Filby explores the forces shaping generational friction. With each generation formed by different economic realities, societal expectations and technological contexts, Eliza will reveal how Gen-Z’s place their trust in institutions and brands.
Mark Farquhar
Trust at 40,000ft. How a pilot gets you to trust.
Trust is everything when strangers place their lives in your hands - especially when you're at 40,000 feet. Mark Farquhar, Chief Training captain at easyJet, knows exactly how trust can be earned in a second. How delicate it is, and what brands can learn from the signals that make us trust strangers, even when we can't see them.
Adrianne Carter
What does your body say about you
Trust starts before anyone speaks. Legendary body language expert Adrianne Carter will reveal how body language shapes instant judgements of credibility and why the signals we send non-verbally can either build trust or create intense suspicion.