Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of three books: The Wiki Man, the best-selling Alchemy - The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.
Dr. Paul Zak is a Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 180 published papers and more than 19,000 citations to his research. He has written three general audience books and is a regular TED speaker. Paul's newest book is Immersion: The Science of the Extraordinary and Source of Happiness and he is also four time tech entrepreneur; his current company being Immersion Neuroscience.
Mary Ann Sieghart is a highly regarded current affairs commentator, presenter and speaker. Her ground-breaking book ‘The Authority Gap’ looks at how we still don’t take women as seriously as men, and what we can do about it. Having examined all the research, she is full of ideas for how organisations can tackle gender bias and help more women reach the top.
Marta Garcia Alonso is a Global, C-level, Commercial and Marketing Executive with extensive experience in Marketing and Commerce local and International roles. She has lead the Media, Digital, Data and Marketing Transformation agenda in HEINEKEN International since April 2021 . This extensive agenda includes Media, Digital, Data, Commerce capabilities and Brand Building transformation initiatives at Global level.
Roberto Fara is a design and advertising professional with over 20 years of experience. He is currently the Chief Creative Officer at Ogilvy Spain, where he leads the creative discipline for the Barcelona and Madrid offices and serves as the Global Creative Experience Lead for Ogilvy. Fara also has a passion for art, technology, and design and is often invited to share his expertise in these areas.
Keith is Managing Director of Fujitsu's Centre for Cognitive and Advanced Technologies, dedicated to revolutionising decision-making and the scaling and speeding the adoption of emerging technology. Keith is a Fujitsu Global Distinguished Engineer, and a Fujitsu AI Subject Matter Expert. He previously served as an Expert Advisor to the UK Prime Minister on Defence modernisation & the Integrated Review leading also on UK space strategy in No10, and advising on national strategies on emerging technology.
With over a decade in brand and behavioural strategy at major advertising agencies, including global giants like Unilever, Coca-Cola, Budweiser, and the Bill & Melinda Gates Foundation, Tara has been at the forefront of the applied behavioural science revolution. In 2012, she led Ogilvy's Behavioural Science Practice in an inaugural experiment—a Cannes Lion award-winning project that used images of local babies on shop security shutters to reduce anti-social behaviour following the London riots.
Mimi Turner is the Head of EMEA and Latin America at the B2B Institute at LinkedIn, a marketing strategy think-tank that makes the case for brand as a growth driver for B2B businesses, The B2B Institute advises many of the world's biggest B2B businesses on brand-led growth. Prior to joining LinkedIn, Mimi held a number of senior roles in B2C environments including as Director of Strategy, Messaging and Research at the Liberal Democrats, Marketing Director at Lad Bible, Consulting CMO at News UK's Wireless Group and Marketing Director of The Health Lottery.
Jamie is a part of the Sustainability Practice at Ogilvy Consulting UK. He provides advisory services to corporate, government and non-governmental organisations, working at the intersection of environmental, social, economic, gender, race, ethnic and cultural issues. He specialises in sustainability strategy, communications planning and creative thinking.
Paolo is the President of Ogilvy Consulting Asia, where he leads the Brand Transformation, Marketing Innovation, Behavioral Science, and Sustainability practice teams across Asia. He brings extensive experience as a Marketing Leader from Nestle, specializing in International Brand Management, Digital Marketing, Advertising, and Consumer & Shopper Insights.
Guy Leschziner is a Professor of Neurology and Sleep Medicine at Guy’s and St Thomas’ Hospitals and King’s College London. He is also a regular presenter for BBC Radio 4 on neuroscience, and is author of “The Nocturnal Brain: Nightmares, Neuroscience and the Secret World of Sleep”, and “The Man Who Tasted Words”.
Chartered psychologist Kimberley Wilson is a governor of the Tavistock and Portman NHS Mental Health Trust. Kimberley's Whole Body Mental Health philosophy is a comprehensive approach to mental health care; integrating evidence-based nutrition and lifestyle factors with psychological therapy. She authored How to Build a Healthy Brain, named by critics a practical manual for the brain and something to help understand mental health on a deeper level.
Data journalist Mona Chalabi is on a mission to, as she puts it, "take the numb out of numbers." In her illustrations, animations, and articles she explores data sets from the timely (affirmative action, voting trends, disability rights) to the offbeat (popular dog names in New York City) to the eye-opening (how many Americans eat pizza for breakfast). She is also an illustrator, producer and presenter.
Steve Keller is Sonic Strategy Director for Studio Resonate, SXM Media’s in-house, audio-first creative agency, offering support to brands that advertise on the Pandora, SiriusXM, Stitcher, and Soundcloud platforms. He is recognized as one of the world’s leading experts in the field of sonic strategy and identity, blending art and science into award winning creative content and sonic systems for a variety of global agencies and brands.
Puja is responsible for the overarching campaigns strategy for the Mayor of London. She leads and oversees multi award-winning Mayor of London campaigns such as #HaveAWord, #LondonIsOpen, and Let's Do London, amongst others.
A brand, campaigns and communications strategy specialist, Puja led teams and departments to coordinate London's Covid-19 response campaign, as well as campaigns addressing vaccine hesitancy, delivering Brexit support and tackling homelessness.
Katie King is a published Author, Keynote Speaker and Marketing Consultant (specialising in digital and AI) with over 28 years’ experience. She has advised many of the world's leading brands and business leaders, including Richard Branson, o2, Orange, Accenture, PA Consulting, Arsenal Football Club and Harrods.
Formally a marketer at GSK, Diageo & Disney, Thom is a pioneer in applying neuroscience to the commercial world. For the past 2 decades he has collaborated with cognitive and behavioural scientists, computer scientists, marketers and creatives in seeking new ways to evaluate and optimize strategy and content. Thomis a co-founder of CloudArmy, a new breed of business which partners creative agencies, brand owners and management consultancies to uncover hidden insights and biases to better understand consumer perception and behaviour.
Fiona is CEO of Ogilvy UK - in 2022 Ogilvy were named One Show and D&AD No.1 UK agency, won the prestigious DMA Grand Prix for the Mayor of London work and were also named PR Week’s Agency of the Year.
Under Fiona's leadership Ogilvy were the first agency to be recognised as a ‘Menopause Friendly Employer’ and launched agency-wide coaching while also stopping working with influencers who edit their bodies for ads. She is a Director of the American European Business Assocation, a member of the WACL Mentoring Committee and sits on the advisory board of WPP's Stella Network.
Dan leads the behavioural science practice within Ogilvy Consulting London looking after clients from the public and private sectors. He is a Practitioner, Speaker and Writer on the creative application of behavioural science to the world's stickiest challenges. Joining the practice at its commencement in 2012, he has worked on over 80 of the world’s biggest brands & organisations.
Elham Noorbakhsh is Global Marketing Director at Unilever and leads the global Hellmann’s Masterbrand. As one of Unilever’s biggest global brands and the World’s No. 1 mayonnaise, the Hellmann’s brand - under Elham's leadership - has become living proof of how a brand’s purpose can be an accelerant of business growth and brand equity while driving positive societal impact.