Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.  He is the author of three books: The Wiki Man, the best-selling Alchemy - The Surprising Power of Ideas Which Don't Make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport. 

Tara Swart

Dr Tara Swart is a neuroscientist and medical doctor by training.  She is a stress expert and best-selling author on science and spirituality.  Her recent book "The Source: Open Your Mind, Change Your Life" explains how to awaken the true power of our brain, by reshaping our mind. Tara is Faculty at MIT Sloan and executive advisor to Hedge funds.  She is also a Trustee for the Lady Garden foundation.  

Jonathan Haidt

Jonathan Haidt is a social psychologist at New York University’s Stern School of Business. Haidt’s research examines the intuitive foundations of morality, and how morality varies across cultural and political divisions. Haidt is the author of The Happiness Hypothesis (2006) and of the New York Times bestsellers The Righteous Mind (2012) and The Coddling of the American Mind (2018, with Greg Lukianoff). Since 2018 he has been studying the contributions of social media to the decline of teen mental health and the rise of political dysfunction. His next book is The Anxious Generation: How the Great Rewiring of Childhood is Causing an Epidemic of Mental Illness. 

Satchidananda Panda

Dr. Satchin Panda, a distinguished Ph.D. and professor who serves as the director of the Regulatory Biology Laboratories at the Salk Institute for Biological Studies. Dr Panda also serves on the Leadership Council of the Wu Tsai Performance Alliance researching the unknown factors behind peak human performance. Dr. Panda's work sheds light on how timing and circadian rhythms intertwine with our daily lives. Timing of sleep patterns, mood, and overall well-being, provides valuable insights into their impact on our lives.

Fiona Gordon

Fiona has built her career at Ogilvy leading significant integrated clients and offices - from Unilever to American Express and Boots. During her time as CEO, Fiona has helped bring our Behavioural Science experts to work with many more of our clients helping them solve problems and develop new business opportunities, all linked to driving impact at scale in our ideas and thinking for our clients. In Asia, she led clients such as GSK, Singtel and Mondelez and was also CEO of the Singapore office. 

Emma Harris

Emma Harris is an industry powerhouse, BrandCulture expert and leader of a transformational movement. She spent a decade revolutionising Eurostar as its Marketing and Sales director, guiding the brand through an overnight move to St Pancras and successfully navigating several crises alongside record growth. Now, the Founder and Chief of Glow London, she helps clients across the globe to build real brands that are connected into their people and culture. She is a Trustee of the Marketing Academy Foundation, and is supercharging her #slowthef*ckdown movement to help others prevent burnout. 

Nuala Walsh

Nuala Walsh is a non-executive director, adjunct professor of behavioural science at Trinity College Dublin, CEO at MindEquity Consulting and author of  "TUNE IN: How to Make Smarter Decisions In a Noisy World." Recognised among the 100 Most Influential Women in Finance, she spent three decades in investment management as global CMO. Current board appointments span business, sport, and human rights. A TEDx speaker and visiting fellow at the London School of Economics, she writes for Forbes, Harvard Business Review, Psychology Today, and Inc.

Oliver Burkeman

Oliver Burkeman is a TV presenter, keynote speaker, and author of the New York Times bestseller "Four Thousand Weeks: Time Management for Mortals". For many years Oliver wrote a popular weekly column on psychology for the Guardian; his work has also appeared in the New York Times, Wall Street Journal, Psychologies and New Philosopher. He has a devoted following for his writing on productivity, mortality, the power of limits, and building a meaningful life in an age of bewilderment. 

Fergus Flanagan

Fergus Flanagan is a BAFTA award-winning magician who has performed for the world’s leading brands on 6 of 7 continents. He has performed everywhere from the stage of The Royal Albert Hall in front of 5,000 people, to millions of viewers live on BBC, Channel 4 and Sky One. In 2022, he was awarded The Virtual Magician of The Year by The Magic Circle. He is the only magician in history to receive the award. 

Kirsten McPherson

Kirsten is Marketing Director for Mondelez International where she heads up the Meals portfolio spanning two of the UK’s top brands, Philadelphia & Dairylea. Her formative years were spent at Procter and Gamble where she spent more than a decade working on an array of billion dollar brands driving global change initiatives such as Always End Period Poverty. As an advocate of brave leadership, Kirsten is a proud graduate of The Marketing Academy.

Dan Bennett

Dan leads the Behavioural Science Practice with Rory Sutherland at Ogilvy Consulting UK. He is a practitioner, speaker and writer on the creative application of behavioural science to the worlds toughest challenges. A founding member of the practice in 2012, he has worked on over 100 of the worlds biggest brands in over 20 countries. 

Tara Austin

Tara Austin

With over a decade in brand and behavioural strategy at major advertising agencies, including global giants like Unilever, Coca-Cola, Budweiser, and the Bill & Melinda Gates Foundation, Tara has been at the forefront of the applied behavioural science revolution. In 2012, she led Ogilvy's Behavioural Science Practice in an inaugural experiment—a Cannes Lion award-winning project that used images of local babies on shop security shutters to reduce anti-social behaviour following the London riots.

Mike Hughes

Since becoming a strategist within the Behavioural Science Practice in 2017, Mike has designed and tested prototypes as part the UK’s largest government food waste initiative with WRAP, led the Local Government Authority Behavioural insights trial with Worcestershire County Council to reduce organisational debt, and behaviourally optimised the ITV Hub player.​ ​Mike has taught Behavioural Science at leading UK universities, advised the BBC on how to positively change perceptions of payment of the license fee and has spoken at a diverse range of conferences. 

David Meinhart

David Meinhart is co-founder of Ontime health, a platform using circadian reprogramming applying timing science to improve health and performance. Mr Meinhart is also an active investor and entrepreneur focused on the health and longevity sector. 

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