Speakers

Rory Sutherland

Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science.  He is the author of three books: The Wiki Man; the best-selling Alchemy - The Surprising Power of Ideas Which Don't Make Sense; and, co-written with his former colleague Pete Dyson, Transport For Humans, on the behavioural science of transport. 

Benoit de Fleurian

Benoit de Fleurian is Head of Ogilvy Consulting in Paris. He fundamentally believes that social impact projects would benefit from more creativity and innovation. That’s why he launched an award-nominated TV reality programme in Mexico and an acclaimed TV series in Tunisia; persuaded the National Bank of the Philippines to mint a new coin; or convinced Middle East children that they had a friendly fish in their tummy - all this to inspire a major positive change in eating habits.

Tara Austin

With over a decade in brand and behavioural strategy at major advertising agencies, including global giants like Unilever, Coca-Cola, Budweiser, and the Bill & Melinda Gates Foundation, Tara has been at the forefront of the applied behavioural science revolution. In 2012, she led Ogilvy's Behavioural Science Practice in an inaugural experiment—a Cannes Lion award-winning project that used images of local babies on shop security shutters to reduce anti-social behaviour following the London riots.

Maz Farrely

Maz is showbiz royalty. She's partied with everyone, created globally watched TV with 8 BILLION+ views, and even broke X (Twitter).

From Beyoncé to King Charles, she's worked with the biggest names and now uses their "borrowed" intel to help global brands succeed.

Clients call her "the best speaker ever," and Mel B says she has "The X Factor."

Dan Davies

Dan Davies is a former investment banker and economist.  After a career in financial regulation and securities markets, he turned to writing about other complex economic systems.  He is the author of "Lying For Money", on the history and economics of financial fraud and "The Unaccountability Machine", about the industrialisation of decision making

Martha Newson

Dr Martha Newson is an anthropologist and chartered psychologist whose influence is widespread; from Premier League football clubs to the British Ministry of Justice and major brands, including Guinness, Hyundai and Electrolux. Martha is Associate Professor of Psychology at the University of Greenwich, London, and Leader of the Changing Lives Lab Group at the University of Oxford. She uses psychological techniques and her anthropological training to guide her research and consultancy practice.

Charles Spence

Professor Charles Spence is a world-famous experimental psychologist with a specialization in neuroscience-inspired multisensory design. He has worked with many of the world’s largest companies across the globe. Much of Prof. Spence’s work focuses on the design of enhanced multisensory food and drink experiences, through collaborations with chefs, baristas, mixologists, chocolatiers, perfumiers, and the food and beverage, and flavour and fragrance industries.