LIVE | RADIO | POVs

Ogilvy Consulting's year-round, free content series aims to educate, illuminate and facilitate discussion around academic literature and its application in to real world challenges. Nudgetalk POVS features articles written by our illustrious colleagues, giving their informed point of view on topical issues and timeless behavioural science. Our Nudgetalk RADIO and Nudgetalk LIVE content series hosts many of the world’s biggest and cleverest thinkers in this burgeoning field, sharing their thoughts on some of the world's hottest topics.

A BEHAVIOURAL PERSPECTIVE ON THE METAVERSE

NOTHING CHANGES, EVERYTHING CHANGES

"The metaverse" industry is predicted to be worth c.$500 billion in the next 7 years and will likely reshape society in a major way. However, at Ogilvy, we understand that talk of Virtual Reality, NFTs, and “the metaverse” is often an overwhelming topic for many. ​Thankfully, in this confusing world of rapid technological change, there's one thing we can rely on to be the same, our brains. That is why, in this paper, we’ve combined our cutting-edge understanding of the direction the metaverse is headed, with our unique expertise in behavioral science, to make our best predictions for how “the metaverse” is going to impact businesses and society at large. Through these lenses, we have identified 6 key opportunities that the metaverse could facilitate, that we think are important for brands to know. Find out what they are, by clicking the button below.

NUDGETALK POVs

Read them all

NUDGETALK RADIO

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