LIVE | RADIO | POVs

Ogilvy Consulting's year-round, free content series aims to educate, illuminate and facilitate discussion around academic literature and its application in to real world challenges. Nudgetalk POVS features articles written by our illustrious colleagues, giving their informed point of view on topical issues and timeless behavioural science. Our Nudgetalk RADIO and Nudgetalk LIVE content series hosts many of the world’s biggest and cleverest thinkers in this burgeoning field, sharing their thoughts on some of the world's hottest topics.

NUDGETALK LIVE

Nudgetalk LIVE is a series of 10 live-streamed sessions, hosting many of the world’s biggest and cleverest thinkers from academia and applied behavioural science, across the tenth year of the Ogilvy Consulting’s Behavioural Science practice.

Alongside guest academics, Rory Sutherland and research partners, viewers will be able to hear from Ogilvy practitioners at the front line of applying behavioural science to real world problems and the methodologies we employ to deliver great behavioural science thinking.

JULY

Behavioural Campaign Strategy - Behavioural Campaign Planning worthy of Cannes: Employing COM-B as a strategic model for communications

AUGUST

Behavioural Health & Safety - Why your psychologist should be your safety officer. Using Behavioural Science to create safer workspaces

SEPTEMBER

Audience Profiling & Segmentation - Be more Netflix: The science of personality profiling and how to apply this in effective communications 

COMING SOON ...

Here's a flavour of what you can expect... employee wellbeing & culture change, the psychology of sustainability, habit formation & loyalty and lots, lots more!

A BEHAVIOURAL PERSPECTIVE ON THE METAVERSE

NOTHING CHANGES, EVERYTHING CHANGES

"The metaverse" industry is predicted to be worth c.$500 billion in the next 7 years and will likely reshape society in a major way. However, at Ogilvy, we understand that talk of Virtual Reality, NFTs, and “the metaverse” is often an overwhelming topic for many. ​Thankfully, in this confusing world of rapid technological change, there's one thing we can rely on to be the same, our brains. That is why, in this paper, we’ve combined our cutting-edge understanding of the direction the metaverse is headed, with our unique expertise in behavioral science, to make our best predictions for how “the metaverse” is going to impact businesses and society at large. Through these lenses, we have identified 6 key opportunities that the metaverse could facilitate, that we think are important for brands to know. Find out what they are, by clicking the button below.

NUDGETALK POVs

Read them all

NUDGETALK RADIO

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