Rory Sutherland is the Vice Chairman of Ogilvy, where he has worked since 1988. This attractively vague job title has allowed him to form a behavioural science practice within the agency dedicated to uncovering the hidden business and social possibilities which emerge when you apply creative minds to the latest thinking in psychology and behavioural science. He is the author of three books: The Wiki Man, the best-selling Alchemy - The surprising Power of Ideas which don't make Sense, published in the UK and US in May 2019, and, co-written with his former colleague Pete Dyson, the newly released Transport For Humans on the behavioural science of transport.
Katy Milkman is an American economist at The Wharton School of the University of Pennsylvania. Her research explores ways that insights from economics and psychology can be harnessed to change consequential behaviours for good, such as savings, exercise, student achievement, vaccination and discrimination. She co-founded the Behaviour Change for Good Initiative at the University of Pennsylvania.
Katy is the former president of the Society for Judgment and Decision Making, a TEDx speaker, an APS Fellow, the host of Charles Schwab’s popular behavioural economics podcast Choiceology, and one of the top management and strategy thinkers as awarded by Thinkers50 in 2021.
Previously, Clare led clinical product and coaching at Lantern, an evidence-based digital mental health company. Clare is also an affiliated scholar at Stanford University Clinical Excellence Research Center where she provides consultation on the use of technology to make great healthcare more affordable.
Matthew Syed is an author and highly acclaimed speaker in the field of high performance. He has written six best-selling books on the subject of mindset and high performance – Bounce, Black Box Thinking, Rebel Ideas, The Greatest, and his celebrated children’s books, You Are Awesome and Dare To Be You – and has worked with many leading organisations to build a mindset of continuous improvement. He is also a multi-award-winning journalist for The Times and The Sunday Times and a regular contributor to television and radio, and in his previous career, Matthew was the England table tennis number one for almost a decade.
Matthew is also co-founder of Matthew Syed Consulting (MSC); the company has worked with an impressive portfolio of clients to build growth mindset cultures and drive higher performance in individuals, teams and organisations. Matthew Syed Consulting’s cutting-edge thought leadership programme and digital learning tools are becoming a catalyst for real and lasting change within business and the public sector. Matthew also works very closely with the education sector to help improve mindsets in schools and young people. He is an active founding member of the charity Greenhouse Sports and an ambassador for the PiXL Educational Foundation.
Eric Johnson is the inaugural holder of the Norman Eig Chair of Business, and Director of the Center for Decision Sciences, Columbia Business School at Columbia University. His research examines the interface between Behavioral Decision Research, Economics and the decisions made by consumers, managers, and their implications for public policy, markets and marketing.
He has been on the faculty of Carnegie-Mellon, the University of Pennsylvania, and was a post-doctoral fellow at Stanford. Honors include the Distinguished Scientific Contribution Award from the Society for Consumer Psychology, being named a Fellow by the Association for Consumer Research and the Association for Psychological Science, and an honorary doctorate in Economics from the University of St. Gallen. His work is highly cited in Psychology, Business and Economics. He has also been president of the Society for Neuroeconomics and the Society for Judgement and Decision-Making, ad was a visiting scholar at the Consumer Financial Protection Bureau 2014-2017. His newest book: The Elements of Choice: Why the Way We Decide Matters, examines to present choices to improve choices.
Dr. Sylvia Xueni Pan is a Senior Lecturer in VR at Goldsmiths, University of London. She has a BEng in Computer Science from Beihang University, an MSc in Graphics and PhD in Virtual Reality from UCL (funded by the EPSRC). Before coming to Goldsmiths, she worked as a research fellow in Computer Science at UCL and at the same University’s Institute of Cognitive Neuroscience (ICN).
Her research interest is the use of Virtual Reality as a medium for real-time social interaction, in particular in the application areas of training and therapy. Her work has been featured on the BBC, in New Scientist magazine and the Wall Street Journal. She co-leads the Goldsmiths Social, Empathic, and Embodied VR lab and the MA/MSc in Virtual and Augmented Reality programme at Goldsmiths Computing.
Melaina is a behavioural science and behaviour change specialist with over a decade of experience in the experimental study of cognitive neuroscience and human behaviour, and over eight years of experience crafting evidence-based solutions on sustainability, stakeholder management, reputation risk, issues management, operational model design, and behaviour change.
As the former Behavioural Insights lead for PwC Globally and the current lead of the Behavioural Science and AI & Analytics practice at IBM, Melaina is recognized as a leading expert in weaving behavioural and data science within traditional problem-solving paradigms to tackle some of the toughest challenges facing business and society. She holds a degree in Cognitive Neuropsychology and Business from the University of Guelph and a Masters and PhD in Cognitive Neuropsychology from McMaster University.
Alexandra (Alex) Chesterfield has always been curious about why people do what they do and how these insights can be used to drive positive change. Despite being an eternal optimist, she was drawn to applying behavioural science to help pre-empt problems and failure. She currently leads the Behavioural Risk team in Group Internal Audit at one of the largest financial services organisations in the UK after working in the FCA’s Behavioural Economics team and starting the first Behavioural Science team at Which?, Europe’s largest consumer group.
Outside work she co-hosts the 'Changed my Mind' podcast with Open Democracy; co-authored Poles Apart, on why we divide and how to bring people back together, published by Penguin Random House in 2021 and co-developed and lectured on a new online course with Jesus College, Cambridge University, and EdX on how to tackle workplace division. Alex has a MSc in Cognitive and Decision Science from UCL.
Chaning Jang is the CEO of the Busara Center for Behavioral Economics, a nonprofit organization based in Kenya that uses social and behavioral science to solve problems in development and poverty alleviation.
He’s published on a variety of topics intersecting development and behavioral economics, from work on the origins of social preferences, exploring the effects of health insurance on stress, to cross-cultural behavioral studies in Kenya and India.
Chaning has a PhD in Economics at the University of Hawaii, Manoa, and a postdoc in Psychology and Public Affairs at Princeton University. Before that, Chaning was an English teacher, a derivatives trader, and a babysitter (not all at the same time).
Paolo brings a wealth of both agency and client experience to Ogilvy Consulting Asia as VP for Behavioral Science. He is a seasoned international marketing & advertising leader with close to 25 years of experience in the field. Paolo spent 12 years with Nestle, as Head of Marketing in Philippines, China and as global communication and consumer insight manager at the head office. Prior to Nestle, Paolo worked in advertising for more than 12 years as a consumer and audience behavior strategist in the Philippines, then moved up to leadership roles in strategic planning, agency management and international account management. Paolo graduated with a degree in Psychology and taught Experimental & Physiological Psychology at his alma mater, Ateneo de Manila University. He also taught consumer behavior at the University of Asia & the Pacific.
Rob Henderson is a an American psychologist focusing primarily on social class and success. He is known most famously for being the discoverer of "luxury beliefs," a term he coined to describe a new way of looking at the American status system. They are ideas and opinions that confer status on the upper class, while often inflicting costs on the lower classes.
Rob's unlikely path to success has taken him from foster homes in the 1990s, to the AirForce and finally to further education at Yale and the University of Cambridge.
Born in Rochester, New York, and a resident of Japan for more than 20 years, Casey has been committed to improving the world of work for more than a decade. In 2010, he founded tech recruitment specialists Wahl+Case with the lofty ambition of fixing recruitment on a global scale. Six years later, under the umbrella of parent company EQIQ, Casey launched Attuned, a SaaS platform that uses psychology and AI to make people’s intrinsic motivations visible, helping managers communicate more effectively with their teams while reducing conflict, boosting productivity and engagement, and ultimately making work more meaningful.
Casey holds an MBA from IE Business School in Spain, is fluent in Japanese, and is the author of two books of interviews with Japanese entrepreneurs: the Amazon Japan #1 best-seller 未来をつくる起業家 (English title: The Quiet Comeback) and its 2018 sequel, 未来をつくる起業家 vol 2. He also produced the first startup-themed feature film in Japan (Startup Girls, released in 2019), and is in the process of establishing Japan’s most northern, most remote craft whisky distillery, Kamui Whisky, on the island of Rishiri, near Hokkaido.
Dan is a Practitioner, Speaker and Writer on the application of Behavioural Science to business problems.
Since the practice began in 2012 Dan has worked on a broad range of behaviour change challenges from working with Unilever in Thailand to create products that reduce water consumption, to London Gatwick’s airport security nudging people into compliance with the liquid regulations.
Dan has led the strategy and implementation of Behavioural Science trials for many FTSE 100 and Blue-chip clients; with Coca-Cola’s fridge interventions in Soweto, Adobe’s trials of call centre language in New Delhi, and News UK’s approach to member acquisition and retention for The Times in the UK.
Most recently Dan is driving our work with Facebooks Building 8 at Menlo Park to drive the sales and usage of their new Portal devices across the US market, consulting on both comms and product development.
Dan is a regular speaker at events around the world including Harvard, LSE, Marketing Live and hosts a podcast on "The Growing Pains of Applied Behavioural Science". He is a seasoned work-shopper, award-winning strategist and a passionate advocate of the applied Behavioural Sciences.
Jamie provides advisory services to corporate, government and non-governmental organisations, working at the intersection of environmental, social, economic, gender, race, ethnic and cultural issues.
He specialises in sustainability strategy, communications planning and creative thinking. His current clients include the United Nations Framework Convention on Climate Change, The Bill & Melinda Gates Foundation as well as providing input on sustainability projects across the Ogilvy client network.
Jamie joined Ogilvy after five years at Grey London, a fellow WPP agency. At Grey, Jamie launched campaigns across EMEA, North America and Asia for Carlsberg, Lucozade and GlaxoSmithKline, helping his accounts to win awards for strategic effectiveness and craft.
Born and raised in London, Jamie attended the University of Bristol where he studied English Literature. In 2021, he completed the University of Cambridge’s Business Sustainability Management course, achieving the top grade in his class.
Steven Bartlett is the 29-year-old Founder of the social media marketing agency Social Chain. From a bedroom in Manchester, this university drop-out built what would become one of the world’s most influential social media companies when he was just 21 years old, before taking his company public at 27 years old with a current market valuation of over $600M.
Steven is as a speaker, investor, author and content creator, hosting one of Europe’s biggest podcasts, ‘The Diary of a CEO’. Steven released his debut book in 2021 titled ‘Happy Sexy Millionaire’ which is was Sunday Times best seller.
He’s particularly focused on inspiring a new generation of entrepreneurs and creators from a BAME background.
Steven has invested in and joined the board of Huel, which is the UK’s fastest growing ecommerce company internationally. He’s invested in and taken a role as an advisor in atai life sciences - a biotech company working to cure mental health disorders, and his other investments focus on blockchain technologies, biotech, space, and social media.
At just 29 years old, he is widely considered one of Europe’s most talented and accomplished young entrepreneurs and philosophical thinkers.
Steven joined Dragon’s Den from Series 19, as the youngest ever Dragon in the show’s history.
Pink is the author of five New York Times bestsellers, including his latest, ‘The Power of Regret: How Looking Backward Moves Us Forward’. His other books include the New York Times bestsellers ‘When’, ‘A Whole New Mind’, ‘Drive’ and ‘To Sell is Human’. He also hosts a popular MasterClass on sales and persuasion.
Previously, Pink was host and co-executive producer of ‘Crowd Control’, a television series about human behaviour on the National Geographic Channel. He has also been a contributing editor at Fast Company and Wired as well as a business columnist for The Sunday Telegraph.
Before venturing out on his own 20 years ago, Dan served as the chief speechwriter to Vice President Al Gore.
Maya Shankar is cognitive scientist, who is currently the Senior Director of Behavioural Economics at Google.
Maya was a Senior Advisor in Obama’s White House, where she founded and served as Chair of the White House Behavioral Science Team. She also served as the first Behavioral Science Advisor to the United Nations under Ban Ki-moon, and as a core member of Pete Buttigieg’s debate preparation team during his 2020 presidential run.
Maya is also the creator, executive producer, and host of the podcast, A Slight Change of Plans, which Apple recently awarded the Best Show of the Year for 2021.
Amal is MAGENTA's Regional Manager for Africa and Latin America.
She is an experienced behaviour change campaigner and strategic communications adviser with a private sector creative agency and international corporate communications background. Amal has supported governments and multilateral organisations by leading social and behaviour change interventions and programmes with a particular focus on economic development, governance and public services.
She speaks Arabic, French and English.
Paco Underhill is an environmental psychologist, author, and the founder of market research and consulting company Envirosell. He employs the basic idea of environmental psychology, that our surroundings influence our behavior, to find ways of structuring man-made environments to make them conducive to retail purposes.
Paco is author of the New York Times bestseller Why We Buy: The Science of Shopping. His latest book is How We Eat: The Brave New World of Food and Drink, which takes a hopeful and characteristically witty approach to how we can change the ways we consume, revealing the future of food in surprising anecdotes.
As the son of a diplomat who grew up around the world – he has a global perspective and believes in Edutainment – laughter and education are intertwined.
Shelina Janmohamed is the Vice President of the Islamic Marketing practice at Ogilvy. The practice is the world’s first and only global consultancy for engaging with Muslim audiences. She is the world’s leading expert on understanding and engaging with Muslim consumers. Her book and its title “Generation M: Young Muslims Changing the World” coined the term for this new audience, and is the definitive text on Muslim audiences.
She works with some of the world’s biggest brands like Unilever, Nestle and Coca-Cola to offer strategic insight into this new upcoming audience. She also works with market pioneering companies in sectors as varied as Islamic finance to modest fashion.
She has been named as one the UK’s 100 most influential Muslim women, one of the world’s top 100 ethnic minority leaders, and one of AdAge’s twenty Women to Watch in Europe.
She is a respected industry voice on cultural leadership, under-represented voices and cultural change. You’ll find her in the media including in Campaign Magazine, The Telegraph and on the BBC.
She lives in London with her husband and two cheeky young daughters. Her first book Love in a Headscarf is a humorous memoir about growing up as a British Muslim woman. It has a lot of her personal secrets in it.
Dr Iain McGilchrist is a psychiatrist, neuroscience researcher, philosopher and literary scholar. He is a Quondam Fellow of All Souls College, Oxford, an Associate Fellow of Green Templeton College, Oxford, a Fellow of the Royal College of Psychiatrists, and former Consultant Psychiatrist and Clinical Director at the Bethlem Royal & Maudsley Hospital, London. He has been a Research Fellow in neuroimaging at Johns Hopkins Hospital, Baltimore and a Fellow of the Institute of Advanced Studies in Stellenbosch. He has published original articles and research papers in a wide range of publications on topics in literature, philosophy, medicine and psychiatry. He is the author of a number of books, but is best-known for The Master and his Emissary: The Divided Brain and the Making of the Western World (Yale 2009), In November 2021 his two-volume work The Matter with Things: Our Brains, Our Delusions and the Unmaking of the World was published by Perspectiva Press.
With over 14 years of experience of practically applying behavioural science in business, societies and communities, Jez has established himself as one of the world's leading practitioners in the field. He is the Founder of Cowry Consulting, which works with some of the biggest brands and businesses in the world including Amazon, Sky, British Gas, Tesco, HSBC, Aegon, Fidelity and O2. Cowry Consulting is also a member of Diversifi, a global network focussed on driving diversity and inclusivity in this growing field. He is the author of a new book, Ripple - the big effects of small behaviour changes in business and is also an Honorary Research Fellow at the Dept of Psychology at City University, London.
Chris is the co-founder of Ogilvy’s Behavioural Science practice. He has a deep understanding of the “Real Why” of human behaviour, and also decodes the “Hidden Who” of individuals at scale, using proprietary new lenses of personality trait science, worldviews, and thinking styles.
Previously, Chris served as Global CEO and Chair of Ogilvy Public Relations, served two terms as the public relations industry chair, and worked as a top news media executive at the Wall Street Journal and CNBC.
Chris has a Rockefeller Foundation Bellagio Residency, was named a “Top 25 Innovator” in the U.S., was named to the Hall of Fame by both Campaign Asia and ICCO and was also elected as a lifetime member of the Council on Foreign Relations.
Tara is a Director at Ogilvy Consulting’s Behavioural Science Practice and led its inaugural experiment in 2012, a project known as “The Babies of the Borough”. With more than a decade behind her in brand strategy at some of the world’s biggest advertising agencies - working for global brands like Unilever, Coca-Cola and Budweiser - Tara considers herself lucky to have been at the forefront of the revolution in applied behavioural science. She now specialises in integrated behaviour change campaigns for clients such as HM Government, Recycle for London and Public Health England. Tara is an awarded creative thinker, certified trainer of Edward de Bono’s lateral thinking techniques and an evangelist for psychedelic medicines.
Alex joined Relative Insight in 2018 as the second hire in the commercial team and the very first account manager, and in her four years with the company she's grown the account management function from zero to 14.
Alex is an evangelist about text analytics and works with a range of brands and agencies including R/GA, Weber Shandwick, Ogilvy, and Unilever who she helps to do fabulous things with unstructured data.
She lives in London with her fiance and her beautiful - yet very demanding Shiba Inu, Chimmi.
With a career in international brand marketing and business consultancy, Thom has held senior roles in CPG, Media, Entertainment, Leisure & Technology with companies including GSK, Diageo and Disney and advised many others including Universal Studios, Unilever, PepsiCo Red Bull & Tesco. As a pioneer in his field, he is credited with co-launching the world’s first dedicated neuromarketing brand consultancy. He has spent the past 20 years collaborating with neuroscientists, technologists and researchers around the world, developing new ways of evaluating branding & creativity to garner deeper insights and optimize effectiveness. Thom’s latest venture CloudArmy, is dedicated to helping policy makers, brand owners, insight businesses & creative agencies extract the best from science-led testing.
After spending 10 years honing his skills at Tomato the infamous art and design collective in London and New York, Dean went on to enjoy a freelance career spanning a further 10 years at some of London’s top creative agencies. He joined Coley Porter Bell in 2015 to lead the rebrand of American Express. Dean has a relentless passion for pushing creativity above and beyond expectations and delivering creative solutions for business with complex brand challenges. He has clients in London and New York and continues to grow our relationships on both sides of the Atlantic.