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Nudgestock Aftershock
The magic continues
Nudgestock Aftershock is your chance to keep exploring beyond the day itself, with a short series of additional webinars showcasing ideas worth diving deeper into. To discover more fresh perspectives, ideas and insights from the world of behavioural science and beyond, register for the Aftershock sessions below.
What the brain saw at Nudgestock
At Nudgestock, Rory Sutherland and Dr. Michael Platt will go 'under the headset'. In this Aftershock session, J. Brooks, Founder and CEO of GlassView, will deep dive on the results: what the film revealed, what it means for how advertising actually works, and how the world's biggest brands are already using brain-behavioral measurement to shift the conversation from allocation to signal. Featuring Dr. Michael Platt of Penn Medicine on what the headsets captured, and real campaign results from brands you know.