About Ogilvy Consulting

Founded by Rory Sutherland, the Behavioural Science Practice champions a combination of science and creativity.

With over 10 years’ experience bringing Behavioural Science insights, ideas and interventions to life, we are experts in blending Behavioural Science, Data and Creativity to solve some of the world's stickiest human challenges. 

Most campaigns target the perpetrators of misogyny. But those perpetrators typically don’t listen. We discovered that it’s the bystanders - the friends - who really hold the influence.

We found that friends and peers are motivated to call out misogyny, but they don’t want to appear ‘woke’ or ruin the vibe. So, we created and seeded a piece of language into culture to make it easier. Arming men with one word they could use as a powerful tool to help tackle misogyny... MAAATE.

Over 300,000 children living in isolated communities in the Ecuadorian Andes suffer from chronic undernourishment, with almost no periodical medical visits. To help, we took inspiration from the Sikinchi, a blanket that mothers use to carry their babies securely, and created the Mother Blanket.

Taking cues from the traditional Andean textile, the Mother Blanket features the OMS Healthy Growth chart directly sewn into the design, printed in local dialects for mothers to easily understand. 

Sometimes it’s not about a behaviour but about attitude and perception. We found that young Brits were more likely to vote in reality TV shows than in elections. We needed to get the next generation of Londoners to have their say. To overcome this, we needed to show them that in fact, voting is already something they do.

To change their perceptions, we did the unconventional - we connected Love Island and Politicians, highlighting that "You Already Vote, So Vote". In just one day of the campaign, 113,044 young people registered to vote.