About Ogilvy Consulting

How we can help you

Learn More About How We Work
Learn more about the team behind Nudgestock

Founded by Rory Sutherland, the Behavioural Science Practice champions a combination of science and creativity.

With over 10 years’ experience bringing Behavioural Science insights, ideas and interventions to life, we are experts in blending Behavioural Science, Data and Creativity to solve some of the world's stickiest human challenges. 

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It’s Time to Call Out Misogyny
One word to reduce misogynistic behaviour

Most campaigns target the perpetrators of misogyny. But those perpetrators typically don’t listen. We discovered that it’s the bystanders - the friends - who really hold the influence.

We found that friends and peers are motivated to call out misogyny, but they don’t want to appear ‘woke’ or ruin the vibe. So, we created and seeded a piece of language into culture to make it easier. Arming men with one word they could use as a powerful tool to help tackle misogyny... MAAATE.

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Using A New Lens for Old Problems
Reinventing an Andean tradition to save lives

Over 300,000 children living in isolated communities in the Ecuadorian Andes suffer from chronic undernourishment, with almost no periodical medical visits. To help, we took inspiration from the Sikinchi, a blanket that mothers use to carry their babies securely, and created the Mother Blanket.

Taking cues from the traditional Andean textile, the Mother Blanket features the OMS Healthy Growth chart directly sewn into the design, printed in local dialects for mothers to easily understand. 

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You Already Vote, So Vote
Bringing Love Island and politics together to get 100,000+ young people to vote

Sometimes it’s not about a behaviour but about attitude and perception. We found that young Brits were more likely to vote in reality TV shows than in elections. We needed to get the next generation of Londoners to have their say. To overcome this, we needed to show them that in fact, voting is already something they do.

To change their perceptions, we did the unconventional - we connected Love Island and Politicians, highlighting that "You Already Vote, So Vote". In just one day of the campaign, 113,044 young people registered to vote. 

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We’re thrilled to announce our latest edition of The Annual, curated by Ogilvy Consulting: a collection of social initiatives and behavioural interventions from Ogilvy teams around the globe.

Available to download for free, it showcases our work in overcoming some of the world’s stickiest behavioural challenges.

Our Specialist Areas

Product Framing

Creating more effective messaging, using proven Behavioural Science principles.

Price Framing

It’s not just about the price, it’s how you present it.

Rituals & Habits

Building your product to incorporate the three core elements of habit formation.

Sensory Innovation

Engaging the full senses for more memorable and immersive experiences.

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