Nudgestock is the world’s leading festival of behavioural science. And this year, the theme is trust issues.

Brands have trust issues. Institutions have trust issues. Consumers definitely have trust issues. It's time to sort them out. 

Nudgestock will bring together Rory Sutherland and world-leading thinkers in behavioural science, marketing and creativity to tackle the biggest question in business today: how trust is built, broken, and re-built. 

Ready to sort out your trust issues? Join the early bird waiting list now.

Friday September 18th, 2026. In our new Nudgestock 'Circle of Trust Arena', 15 minutes from central London.