Nudgestock

Thanks for joining Nudgestock 2026, the world’s leading festival of behavioural science, creativity and ideas.

This year, we went bigger, bolder and better than ever before The theme: Trust Issues.

Brands have trust issues. Institutions have trust issues. Consumers have trust issues. It's time to sort them out. In an AI era where seeing is no longer believing, trust has become one of the most valuable - and fragile - assets in business.

Starring our one and only Rory Sutherland plus world-leading thinkers in behavioural science, marketing and creativity, Nudgestock 2026 explored how trust is built, broken and rebuilt - and what brands must do to thrive in a low-trust world.

Ready to sort out your trust issues? Dive into the content below:

MAILING LIST SIGNUP Photo from Nudgestock

Partner Feature Stories

Instapanel is people-powered, tech-empowered market research. We run video and quant studies with impossibly quick turnaround times.

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OCEG, a global nonprofit think tank, pioneered GRC and Principled Performance. For over 20 years, OCEG has democratized GRC knowledge, offering open-access frameworks, resources, education, and certifications to professionals worldwide, driving leadership and strategy through the OCEG GRC Capability Model™ and Principled Performance®.

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A world-leading executive MSc programme in Behavioural Science.

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Relative Insight is an AI-powered text analysis software that helps brands and agencies analyse, quantify and visualize their text data - at scale.

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The WayFinders Group is Britain's leading workplace repair consultancy. When trust breaks and a workplace is in crisis, we assess and repair the internal damage that stops organisations living up to what they say they stand for.

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GlassView is the brain-behavioral intelligence platform: the first company to measure how media makes people feel - and to prove what that feeling does. Trusted by more than 80 of the Fortune 100, GlassView has measured over 910 billion video views with reach spanning 2.7 billion people worldwide.

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Wispr Flow turns your voice into your most powerful tool, helping you write, think, and create without friction. Speak naturally into any app and Flow turns it into clear, polished text that sounds like you. No more typing into tiny boxes, no more losing your train of thought or staring at screens. Get your time back. Sound like yourself. Wispr Flow is the Official Voice Partner of Nudgestock 2026.

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WPP Media are WPP's global media collective, built for the AI era. They bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

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