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Nudgestock is the world's biggest festival of behavioural science and creativity, attracting all those with an appetite to understand the human animal.

Our theme this year was MESSY. That's because our heads are messy, our organisations are messy, and the world is messy. But where there's mess, there's opportunity to change behaviour.

You can get in on the mess by watching all the talks back by our amazing speakers, on Nudgestock YouTube. 

Partner Feature Stories

CloudArmy are globally renowned pioneers in Neuro-Nudge Testing. We provide science-led evaluation and optimization of nudge strategies, ideas and campaigns designed to change perception and behaviour. We are firm believers that stronger blending of creativity and mind-science ultimately delivers more compelling and effective nudges.  

Our agile, multimodal online platform provides a global capability to test and optimize all kind of BeSc-inspired interventions from Innovation to Product Design, Packaging to Promotion and Pricing to Communications. And to forensically measure implicit multi-sensory aspects that traditional tools are simply not equipped to assess.   

Last year at Nudgestock 2022, we co-presented with Ogilvy's branding agency, Coley Porter Bell, and explored themes that play a crucial role in non-consciously enriching brand experiences. We included distinctive assets, sound design, music and voice, shape and form, and font selection in a range of science-based tests. 

For Nudgestock 2021, we partnered with Ogilvy Consulting and showcased our science-led testing methods' ability to evaluate difficult-to-measure aspects of innovative brands like NanoSalad. Our findings revealed key insights into consumer preferences, such as the most emotionally engaging tagline, the impact of subtle color variations on perception, and the graphic design that best resonated at a non-conscious level.

Now, for Nudgestock 2023, we are partnering with world-renowned audio expert Steve Keller to explore how brands can more effectively use sonics. Steve - recognized as one of the world’s leading experts in the field of sonic strategy and identity - will be presenting new CloudArmy research live on stage.

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The B2B Institute is a think tank funded by LinkedIn that seeks to understand the factors that drive B2B marketing and decision making. Our mission is to identify the smartest thinkers in the B2B sector and collaborate with those experts to investigate how B2B marketing can create more economic value. We partner with the world’s leading experts in academia and industry to study the impact of B2B brand building on marketing, product, sales, and talent. 

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Instapanel is people-powered, tech-empowered market research. We run video and quant studies with impossibly quick turnaround times. With videos, transcripts, translations, and sociological codes, we help you grab that perfect quote to inspire your creative breakthrough and prove your work elicits the right emotion and behavior from the right audience. 

Instapanel collects remote, unmoderated, asynchronous video - this removes social desirability bias and groupthink so panelists feel comfortable recording authentic & vulnerable responses, allows geographically-diverse panelists to record videos immediately in a comfortable & natural environment, and lets us quantify what’s happening in the videos since there’s no crosstalk or biasing from other participants or a moderator. 

We strive to deliver research that promotes empathy and human understanding - both of which we believe are necessary components of successful and relevant brands. 

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Focaldata are your trusted partner for world-class research. We provide research and consumer insight services for data-savvy teams. When you work with Focaldata, you get a team of world-class researchers combined with a powerful platform and AI that makes research more seamless, robust and faster than ever.

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Relative Insight is an AI-powered text analysis software that helps brands and agencies analyse, quantify and visualize their text data - at scale. With a powerful suite of text analytics, Relative Insight enables businesses to quickly gain enhanced contextual understandings of target audiences, competitors and trends, so they can make informed metric-based decisions. 

By analysing any amount of unstructured text data, Relative Insight reveals differences and similarities in how people and brands speak, and this incredible methodology enables users to glean unique insights in a fast, and scalable way. 

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42courses creates premium online courses on Behavioural Science, Creativity, and Marketing, served on-demand for teams and individuals alike. The courses are guided by luminaries like Rory Sutherland, Richard Shotton and Tara Austin and are certified by industry giants: Ogilvy, Cannes Lions, WARC, and Parsons. Now infused with AI-enhanced guidance too. Intrigued? Wander over to our website at 

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Working with retail and hospitality brands that understand the importance of a great customer experience, Startle use music, data and behavioural science to create atmospheres uniquely designed around their business and brand objectives. With our specialist expertise, technical know-how, and best-in-class support, our customers are able to scale their perfected atmospheres to achieve consistency across all of their locations. In doing so, they are optimising their customer experience for immediate commercial gain and valuable long-term impact. 

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