Get ready for Nudgestock 2026, the world’s leading festival of behavioural science, creativity and ideas.

This year, we're going bigger, bolder and better. The theme: Trust Issues.

Brands have trust issues. Institutions have trust issues. Consumers have trust issues.
It's time to sort them out. 

And in an AI era where seeing is no longer believing, trust has become one of the most valuable - and fragile - assets in business.

Starring our one and only Rory Sutherland and world-leading thinkers in behavioural science, marketing and creativity, Nudgestock 2026 will explore how trust is built, broken and rebuilt - and what brands must do to thrive in a low-trust world.

Expect a day of provocative ideas, unexpected speakers and practical insights designed to energise and inspire.

Join us on Thursday September 17th in our new Nudgestock 'Circle of Trust Arena', just 15 minutes from central London.

Ready to sort out your trust issues? Get your ticket now.