Curated by Ogilvy Consulting, the world’s leading festival of behavioural science and creativity returns for its 13th year to dissect a force we often misunderstand - POWER.

Beyond the headlines and displays of overt control lies a complex, subtle and pervasive influence shaping our world. In a time where 'might' is ‘right', understanding the nuances of power is no longer for the few. It’s for the many. 

Join us as we deconstruct power in all its forms, from the boardroom to the bedroom, the individual to the institution, the creative spark to the destructive force. 

Nudgestock 2025 will bring together leading thinkers, innovators and change-makers to spark new ideas and inspire action. Whether you're seeking to energise yourself, your team, your business or community, this is the event for you.

Are you ready to power up?

Tickets available to purchase now.

Partner Feature Stories

Instapanel is people-powered, tech-empowered market research. We run video and quant studies with impossibly quick turnaround times. With videos, transcripts, translations, and sociological codes, we help you grab that perfect quote to inspire your creative breakthrough and prove your work elicits the right emotion and behavior from the right audience. 

Instapanel collects remote, unmoderated, asynchronous video - this removes social desirability bias and groupthink so panelists feel comfortable recording authentic & vulnerable responses, allows geographically-diverse panelists to record videos immediately in a comfortable & natural environment, and lets us quantify what’s happening in the videos since there’s no crosstalk or biasing from other participants or a moderator. 

We strive to deliver research that promotes empathy and human understanding - both of which we believe are necessary components of successful and relevant brands. 

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Brainsuite is an AI platform that empowers brand teams to prove & improve marketing effectiveness. Brainsuite’s comprehensive portfolio of AI applications empower marketing teams to elevate marketing effectiveness and maximize ROAS at scale.

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One of the leading media businesses in the UK and Ireland, our news brands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local radio stations across Ireland. In April 2022 we launched TalkTV, a major TV channel available to everyone across the UK, delivering a schedule of news, current affairs, entertainment and sport, with Piers Morgan in a primetime evening show. 

Our world-famous brands provide news, analysis, opinion and entertainment to almost 50 million people each month. Spanning digital and print, audio and video, events and experiences, our brands are home to a plurality of opinion, representing the diverse communities we serve.  

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OCEG, a global nonprofit think tank, pioneered GRC and Principled Performance. For over 20 years, OCEG has democratized GRC knowledge, offering open-access frameworks, resources, education, and certifications to professionals worldwide, driving leadership and strategy through the OCEG GRC Capability Model™ and Principled Performance®.

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A world-leading executive MSc programme in Behavioural Science.

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Relative Insight is an AI-powered text analysis software that helps brands and agencies analyse, quantify and visualize their text data - at scale. With a powerful suite of text analytics, Relative Insight enables businesses to quickly gain enhanced contextual understandings of target audiences, competitors and trends, so they can make informed metric-based decisions. 

By analysing any amount of unstructured text data, Relative Insight reveals differences and similarities in how people and brands speak, and this incredible methodology enables users to glean unique insights in a fast, and scalable way. 

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Herdify is a software platform used by media planners and strategists that uses behavioural science to aid media targeting.  We work with brands such as MusicMagpie, Abel and Cole and Snow and Rock.  

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Starting as a plucky start-up in 2018, MAD//Fest has mushroomed to become the UK’s biggest destination marketing festival, cutting out the crap out of industry events. 

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